How to Write a Long Description

Your long description is where you dive deeper into your product’s value. Use this space to highlight up to 6 key features, each with a clear title, an image, a short caption, and a focused description.

• Feature Title

Keep it short and specific. Use no more than 60 characters to name the feature you're highlighting.

• Feature Image

Include a relevant product image that represents the feature. You may add overlays, labels, or edits to make the image more informative and visually engaging.

• Image Caption

Add a short caption to describe what’s shown in the image. Keep it under 90 characters.

• Feature Description

Describe the feature in 3 to 5 sentences. Keep the language simple, informative, and benefit-driven. Use line breaks to make the section more readable. Avoid long blocks of text. Each feature should be presented in its own dedicated section for clarity.

You can include up to 6 features using this format.

• Stick to the highlights. Focus on what matters most to the customer. Detailed specs belong in the product terms or key features section.

• Avoid unverifiable claims. Stay away from phrases like “guaranteed results,” “20x growth,” or “the best alternative to [competitor].” Instead, show the value with clarity.

• Mention integrations, not competitors. You can reference tools your product works with, but avoid direct comparisons to similar platforms.

• Use full sentences. Avoid bullet points. Each section should feel like a well-structured paragraph, not a checklist.

Wrap up your long description with a brief conclusion.

Reinforce how your product solves the core pain point for your audience.

End with a strong call-to-action that encourages the reader to take the next step. Whether that’s grabbing the deal, starting a free trial, or exploring your product in more detail.

Example:

Ready to build faster, better, and with less hassle? Try [Product Name] today and transform the way you work.